Empowering families to provide for their pets.

About Us

Our History

Our founders are pet lovers and advocates with backgrounds in dog rescue, training and behavior. While helping rescue pets find new homes, we recognized a group with a growing need for support – existing pet owners. Owners who considered their pets part of their family but found themselves in a situation where they felt they couldn’t provide the best care for them. Many of them turn to surrender those pets to a shelter or rehoming situation. But, what if they had a group they could reach out to for help with supplies or resources, and support in those situations? One that would treat them with respect and understanding? That would help keep those pets in their homes?

Our mission

Our mission is to eliminate barriers for pets and their humans in Southeastern Wisconsin through community outreach, pet engagement and education.


To back our mission, our hope is to be able to provide community pet owners with the following services:

  • Providing pet food and/or supplies to those in need.
  • Developing relationships with pet owners in high-need areas to offer customized support.
  • Educating pet owners about the importance of monthly preventatives, and helping families find funding if needed.
  • Supporting community dogs in need through behavioral support by matching families with qualified professionals and providing financial support when possible.
  • Offering low-cost training workshops to the community for earlier identification / prevention of behavior struggles. Also making this training available to rescue groups to help train their volunteers.
  • Funding humane euthanasia services to families who couldn’t otherwise afford.
  • Identifying additional resources such as pet-friendly rentals, insurance companies and lower cost vet services.
  • Creating a scholarship fund for community members going into animal welfare-related fields (veterinary, training, behavior, etc.).
Our ability to provide these services relies heavily on supporters, partners and donations. Please know that while we will do our best to provide resources and services, we may be limited by availability or budget constraints.